Technology, Marketing, Validation

How can your company leverage your unique voice and achievements and how does this transform into opening new markets and sales opportunities.

It all starts with The Message.

Why does getting the message out matter in today's multifaceted media world?

Do a search in Google and you will find that any topic imaginable can be searched for, everything from what happened 5 mins. ago to countless celebrities to obscure information regarding scientific research. Each time some one allows their post or tweet to be published the world of the Internet including social media and the blogosphere grows exponentially. Words on top of words with a life-cycle of minutes, days ,weeks or even years.

But how does someone standout today in this immersive contextual flood of information?

The answer begins in a process we call "crafting The Message" this is the unique abstract of words and media that is relative to the community it serves and which can be refined ever so uniquely that it seems to last for posterity. Crafting the message is not to be confused by some marketing tag-line or advertising copy but it is the fluid utilization of distilled ideas about any given subject and who it relates to with out being trite or condescending. It speaks of the who of who we are and the why of why we do what we do and if needed the where of where we are going. In fact it is not unlike a resonate algorithm of the necessary connection points of human interaction.

The Message is should be crafted to engage raise awareness, advocacy and even rectitude. Content based on the lives we have touched; the ongoing narrative of education and marketplace awareness.Then converting this awareness to your product that can make a difference in peoples lives.

Delivering the real and relevant Message

The goal is to get the message out in such an impactful way that the targeted community will say, "This message resonates with me and it is everywhere that counts," yet still nimbly comes across as an insider who everyone can connect with.

The Internet has evolved into a cognitive tool ever expanding ever growing; the message is like a seed that gets planted. The message attributes are like soil amendments that can help the seed (message) prolifically grow.

In order to make this all happen, the c186 team utilizes proprietary offline and online media tools to initiate , distribute and track content in a timely and impactful way that is relevant to the targeted community. There are three steps to maximizing this type of effort:

Strategic communication = Media/Social campaigns that:
• Educate the potential consumer of the product or service benefits
• Direct them to respond to the information (trying the product/service)
• Share the experience and commitment with others.,

The Message meets the “Bonafyde” algorithm

Here is what one version of a “Bonafyde” algorithm campaign looks like - The “Fellowship 100 Campaign”. Establish a messaging protocol (what we are saying) Create a social network token response document that potential customers can interact with such as a simple click on a link that opens the first of a series of special youtube vignettes (V.O. with infographic assets to start) - Each vignette has participatory aspects. Some of these interaction points will be as simple as a three question test to a mini e-book with multiple engagement points.

The ROI is scaling the 100 to 1,000 then the 1,000 to 100,000 and beyond active participants engaging with and sharing the "The Message."

Understanding, developing and communicating your message across many channels is at the core of who Celeritas186 is.