Embrace the Algorithm
We live in a digital world moving at the speed of light-now! Light-now is the time to create and execute.
The “Bonafyde Speed to Market platform” is all about making the emerging market connection and leveraging the best and most cost effective tools that will get you there. The c186 team has designed, developed and integrated a heuristic marketing information system (HMIS) called Bonafyde which is supported by “Speed to Market” technologies that can rapidly launch a product, service or application.
The Bonafyde Algorithm platform was developed to solve, automate , calculate and innovate across emerging market conditions. Whether through a series of instructions or propagation of a solution across multiple scenarios.
The Bonafyde Platform is foundational not "Disruptive"
What is a “disruptive” technology, a technology or business model that can attack a traditional business model and overtake the parochial business players quickly. Whereas a foundational technology has the potential to create structural mass, girth and width for the now and the future.
The Bonafyde platform is the convergence of data technology, marketing, sales and product development that utilizes a proprietary heuristic algorithmic model as cognitive tool designed to anticipate and develop marketplace ideation which in turn can initiate and support emerging and existing consumer sales, marketing and product development.
What is the Bonafyde Platform?
Our unique spelling of Bonafyde means: to be genuine , sincere , in good faith. certified. real, true.
The Bonafyde process.
The Bonafyde “First approach” is to delve deep into the quantitative and qualitative; the “how” and “why” and “purpose driven” motives that clients/consumers have and from this vantage point we can help create the necessary tools to accelerate successful marketing endeavors.
To us, this approach lies at the core of the emerging market business requirements.
It all begins with what the truth (Bonafydes) is in the market you are selling to. Then the “who of who” you are you selling to. How should you sell, promote, sample, etc?
A core marketing principle is to realize that not all all data is the same. In fact in a new product and market launch identifying the true influences and execution points of data is a costly and time consuming process. Using a stratified convergent data model apparatus with the data endpoints identified as “Bonafydes” we cut through the claptrap of dead end possibilities and established a scalable and flexible marketing foundation based on the forensic understanding of the unique selling proposition.
Using the Bonafide platform we can help augment, amplify and analyze these requirements for the realities in today’s tyrannical “Show Me The Results Now” marketplace.