Technology, Marketing, Validation

“Vision without action is merely a dream. A dream without vision just passes the time. Vision with action can change the world.”

J.M. Clark

The opposite of this vision guided approach is the old school traditional business philosophy of a one size fits all attitude but in the business world of today, the “one size fits all” approach does not work anymore.  Actually, it rarely did but before the internet however, you could get away with a lot before some asked “Hey is this really working?”  This was especially true in marketing campaigns, change came on the scene with tools that forced campaign accountability that provided consumer-focused metrics that involve things like key performance indicators (KPIs) or cost per thousand (CPM) formulas which are now part of the lingua franca of the ever growing internet marketing puzzle. So if your vision is blurry and unfocused let us refine your focus and leverage the accountability of metrics that work.